Dawn's Blog
Practical essays on buying — and running — a franchise.
No hype. No "10 passive income streams." Just what 25+ years of enterprise sales and a decade of placing franchisees has taught me about whether, which, and how.
July 12, 2026·5 min read
What nobody tells you about the first 90 days as a franchisee
You signed. You trained. You opened the door. Here's what actually happens in the first three months — and what nobody warned you about.
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July 10, 2026·4 min read
The 7 questions to ask before you sign any franchise agreement
Most buyers read the FDD cover and skim Item 7. Here are the seven questions that actually predict whether you'll be happy five years in.
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July 8, 2026·5 min read
Why franchise ownership beats the W-2 (for most people)
If you're tired of building someone else's dream, here's the case for building your own — and the honest version of when it doesn't make sense.
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