Dawn Fable
Pipeline

David Park

LostLost — Capital under $100K made senior care infeasible (BrightStar min is ~$280K).
david.park@example.com(206) 555-0188Seattle, WA
Lead from Contact form·Captured April 18, 2026·Last activity Jun 20

Lost — capital too thin for senior care; pivoting to job search.

Commission projection

What this placement is worth — if it closes

Mid-tier brand
At signing
$25K
one-time dev fee
Residual
$15K
over 36mo · $417/mo
5-year value
$40K
dev fee + residual
Pipeline-weighted value
TCV × 0% stage probability
$0
Adjust assumptions for this lead

Inputs are visual only for now — wiring edit-to-persist ships with the Supabase backend migration. Defaults match Mid-tier brand.

Discovery

What we've learned so far

Capital
Under $100KTight
Industry interest
Silver Tsunami
Timeline
On hold
Background
Software engineer, 8 years. Burned out.
Family / personal
Single. No dependents.
What they said they want
  • Wants to be his own boss
  • Thought senior care was 'easy'

Activity

4 entries

  1. Note· Dawn·

    He emailed: going to stay in corporate for now, his partner got a new job and they're stabilizing income first. Keep on the list for 12-18 months out.

  2. Note· Dawn·

    Sent him Chem-Dry and SuperGlass info as lower-capital alternatives.

  3. Note· Dawn·

    Discovery call. Smart guy but capital is way too thin for senior care (BrightStar min ~$280K). He'll need at least $150K to consider anything with real margin.

  4. Lead created· System·

    Lead from /contact form.

Follow-ups

0 scheduled

No follow-ups scheduled.

Calendar

Next 7 days

Google Calendar — coming soon
Wed
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Fri
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Tue
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Discovery call — Sarah ChenJul 16 · 10a
Send Mike R. PuroClean FDDsJul 17 · 2p
Marcus R. intro to BrightStar ownerJul 19 · 11a

Calendar data is mock for now. Real Google Calendar sync ships when Dawn connects her account.