Vet who signed Dogtopia Vegas-East. Opens Q3 2026.
Commission projection
What this placement is worth — if it closes
At signing
$50K
one-time dev fee
Residual
$72K
over 36mo · $2K/mo
5-year value
$122K
dev fee + residual
Pipeline-weighted value
TCV × 100% stage probability
$122K
Adjust assumptions for this lead
Inputs are visual only for now — wiring edit-to-persist ships with the Supabase backend migration. Defaults match Premium brand.
Discovery
What we've learned so far
Pet Economy
- Built on her vet background
- Premium positioning fits her brand
- Multi-unit aspirations
Activity
5 entries
- Note· Dawn·
Lease signed for the Vegas-East location. Construction starts 8/1, target open Q3.
- Note· Dawn·
Signed the franchise agreement! 🎉
- Note· Dawn·
Discovery Day at Dogtopia. She's locked in.
- Note· Dawn·
Discovery call. She's a vet — pet industry is a perfect fit. Curated: Dogtopia, Aussie Pet Mobile, Woofies.
- Lead created· System·
Lead from /quiz.
Follow-ups
1 scheduled
Construction check-in
She'll need marketing support ~6 weeks before opening.
Calendar
Next 7 days
Wed
15
Thu
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Fri
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Sat
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Sun
19
Mon
20
Tue
21
Discovery call — Sarah ChenJul 16 · 10a
Send Mike R. PuroClean FDDsJul 17 · 2p
Marcus R. intro to BrightStar ownerJul 19 · 11a
Calendar data is mock for now. Real Google Calendar sync ships when Dawn connects her account.