Pipeline

Priya Shah

Curated
Lead from Social·Captured May 28, 2026·Last activity Jul 7

Tech exec, multi-unit ambition, premium wellness. Ready to move.

Commission projection

What this placement is worth — if it closes

Premium brand
At signing
$45K
one-time dev fee
Residual
$41K
over 36mo · $1K/mo
5-year value
$86K
dev fee + residual
Pipeline-weighted value
TCV × 40% stage probability
$34K
Adjust assumptions for this lead

Inputs are visual only for now — wiring edit-to-persist ships with the Supabase backend migration. Defaults match Premium brand.

Discovery

What we've learned so far

Capital
$500K+
Industry interest
Boutique Wellness
Timeline
6 months
Background
Tech executive, 18 years at a large semiconductor company.
Family / personal
Married, two college-age kids. Husband travels for work.
What they said they want
  • Multi-unit operator — wants to build a portfolio
  • Premium / luxury positioning appeals to her
  • Looking for $500K+ EBITDA per unit

Activity

4 entries

  1. Note· Dawn·

    Sent all FDDs + Item 7s. She's going to model scenarios this week. Realistic close: 4-6 weeks.

  2. Note· Dawn·

    Curated list: PRIME IV (3 territories in CA), dermani MEDSPA (2 in NorCal), Stretch Zone (2 in South Bay). She wants FDDs and Item 7 P&L for each.

  3. Note· Dawn·

    Discovery call. Multi-unit operator profile is exactly what PRIME IV and dermani MEDSPA want. She's been running P&L for 200+ people — operationally ready.

  4. Lead created· System·

    Lead from LinkedIn (saw my post about multi-unit wellness).

Follow-ups

1 scheduled

  • Modeling review

    Walk through her pro forma. Bring comparison sheet of 3 brands side-by-side.

    Overdue

Calendar

Next 7 days

Google Calendar — coming soon
Wed
15
Thu
16
Fri
17
Sat
18
Sun
19
Mon
20
Tue
21
Discovery call — Sarah ChenJul 16 · 10a
Send Mike R. PuroClean FDDsJul 17 · 2p
Marcus R. intro to BrightStar ownerJul 19 · 11a

Calendar data is mock for now. Real Google Calendar sync ships when Dawn connects her account.